Our Mom group was able to try out Ecover Zero for HE machines. Naturally we chose to wash our cloth diapers with the detergent (more on my adventures with fluffy butts to come later). Ecover is 0% fragarance, 0% optical brighteners, 0% chlorine, 0% parfum natural liquid laundry detergent. I love that it is a product that will be available in stores versus something that has to be ordered. It did an awesome job of washing up our cloth. There is no overbearing scents and I didn't have to be concerned that any of the children would break out or be sensitive to any of the ingredients. I would definitely wash in this detergent in the future.